De Beers is a large monopolist of the last century, mining and selling diamonds. De Beers owns the famous slogan “Diamonds Are Forever”.
For a long time, the company was the unconditional leader in the diamond market. However, antimonopoly policy and strong growth of competitors pressed De Beers by the end of last century. But despite the loss of a monopoly position, the share of De Beers still account for a substantial part of the diamond.
As the only company that realized the sale of diamonds, De Beers for a long time dictated fashion and style of jewelry. Thanks to De Beers has become a tradition to make a proposal of marriage, presenting a ring with diamond.
It is noteworthy that the name of the company De Beers is not, as usually happens, the name of its founder. De Beers is the South African name of the owners of land where was began the mining of diamonds. The company is owned by the Englishman Cecil Rhodes.
De Beers rings
Diamond engagement De Beers The Pink Promise ring was released as a special edition. The ring has a fine weave strips of pink diamonds and platinum, symbolizing the unity of love and promise. The Pink Promise Rings have a great choice of color and class of diamonds.
Total carat weight from 0.70 to 2.49
It is a platinum ring of the classical collection.
Total carat weight from 0.50 to 2.99
It is a diamond ring of the De Beers Bridal collection.
Diamond ring from the special De Beers Enchanted Pink Lotus collection. The specially selected pink diamonds are woven in the center of the lotus endless string of diamonds, designed to highlight both the exclusiveness of pink diamonds. De Beers Enchanted Pink Lotus is made of pink and white diamonds in a pink and white gold. The width of the ring is 8.2 mm approximately.
It is a classic Prong-Set ring with round diamonds.
Color grade G+, clarity grade VS+. Total carat weight 0.60.
Ring from the De Beers Wildflowers Hanh collection with 16 diamonds in 18K white gold. A central round diamond is enclosed in delicate petals and diamonds. The ring reminds spring, femininity, freshness and lightness.
Flower measures 15mm. Total carat weight: 30, centre stone: 16 carats.
The ring from the De Beers Secrets of the Rose collection of eighteen carat pink gold, bezel has a diamonds set.
Color grade G+, clarity grade VS+. Total carat weight 0,03.
Ring of De Beers Radiance collection of eighteen carat yellow gold has a set of eighteen white and yellow diamonds. Total carat weight: 2,65.
Ring of De Beers of eighteen carat white gold has 11 diamonds.
Color grade G+, clarity grade VS+. Total carat weight 1,95.
De Beers Diamond Ring Special Edition released in pink and white diamonds, and pink and white gold.
Color grade G+, clarity grade VS+. Total carat weight0,47.