Traditionally, an agent provocateur is a person employed by the police or another organization to induce another person to commit illegal acts or unlawful nature of seduction in order to discredit them.

Provocateur can be a police officer or a police undercover agent that enters the environment of suspected person and creates a suspect excuse for committing indecent acts. Such operations can be conducted, for example, to collect compromising material on political opponents, as well as international intelligence activities, and are, thus, a powerful political tool. It is for this role perfectly suits a woman. Under the influence of an attractive seductress charms victim loses his head, forgetting about security, and falls into a trap. A powerful weapon of provocateurs  is not only a perfect body, but also the perfect «packing» – perfectly matched lingerie, such as «Agent Provocateur».

The creators of the brand is now ex-husband and wife, Joseph Corr and Serena Fig. These people have been historically associated with the fashion industry: Joseph Corr – son of a former manager of «Sex Pistols» Malcolm McLaren and Vivienne Westwood – the famous British designer and founder of the style of «punk» fashion. Therefore, the Joe was genetically inherent way of thinking and denial of the prevailing attitudes. When Joe met with Serena, she worked at a modeling agency in Chelsea. Such creative tandem could not remain sterile for a long time.

Once Serena was in the gym and noticed how many women wear the gray and unattractive lingerie. Even in the big city things were uniformity and predictability. Initially, Joseph and Serena wanted to open a shop of luxury items from around the world. Since then, the pair began to bring interesting specimens from all corners of the globe, with emphasis on vintage models. Among them were stocks underwear 1940-1950. That had been stored since then, as shops were bombed or closed. Inspired by the lacy cotton underwear and recently produced a sensation lycra and spandex, which are used in modern design, Serena and Joe began to create clothes for yourself. First, they copied the vintage model, using the old-fashioned materials and colors. Serena and Joe took the intention to create clothes, deprived of British hypocrisy.

The first store under the brand «Agent Provocateur» was opened in December 1994. in Soho. He made a bombshell. In England, the country is very conservative morals, for the first time appeared quite frank direction in the design of the lingerie, which has brought liberation, luxury and sexuality to the forefront of British fashion industry.

In 2007 Joseph Corry and Serena Rice were awarded the Medal of the Order of the Members of the British Empire for services to the fashion industry. Designers have been flattered by the recognition of such a high level. But Joseph refused the award and said the diatribe against the force at the time of Prime Minister Tony Blair, accusing him of immorality. Besides, he added that the entire team «Agent Provocateur» should be proud that they have achieved such results, and that they do not need medals to prove it. He ended the statement with the words ‘Knickers Forever!’. Serena retained the right to accept the award.

After the divorce, Joseph and Serena «Agent Provocateur» was bought by private equity house 3i for 60 million pounds sterling. The development of the brand it had no effect. Agent Provocateur has continued to produce luxury erotic lingerie, while maintaining the spirit of liberation and elitism.

Many celebrities preferred Agent Provocateur lingerie, including Victoria Beckham, Parris Hilton, Carmen Electra. At various times in the advertising companies was involved Kylie Minogue, Dita Von Teese, Kate Moss, Lily Allen. One high-profile commercials was roller, with the participation of pop singer Kylie Minogue, where she rides a velvet ottoman wild horse in sexy lingerie and stockings. Advertising was permitted to be shown only in cinemas. Subsequently, this tasty movie, which demonstrated the power of Internet marketing, was named «Best of viral video star.»

Promotional video from Agent Provocateur with Kylie Minogue

All promo videos of Agent Provocateur lingerie designed in one style, skillfully balancing between the hot sensuality and mild, teasing erotic. Another clip from the last campaign with the intriguing title «Watching Josephine» is a confirmation. All brilliant, as always, is simple: the viewer the opportunity to follow the seductive girl walking across the apartment in the luxury lingerie.

Promotional video Agent Provocateur «Watching Josephine»

Agent Provocateur is often mentioned in contemporary literature and film, as a distinctive sign of luxury and seduction. In the book Adrian Mole «Years of cappuccino,» the first love of the author, acknowledged in an interview in the brand commitment. Agent Provocateur featured in «Bridget Jones Diary», as well as in the movie «Burlesque» in the stage performance of Christina Aguilera with the number «I’m a good girl».

Lingerie Collection Agent Provocateur

Spring-Summer 2011

As always, a bold collection from Agent Provocateur is a fantastic variety of sensory images. Models are made from the finest materials with bows, ruffles, ruff, fringes, and the grid as a decoration. Luxury details of each of the kits are designed to provide convenience, comfort, feelings of sexuality, make the body lure at least a queen.

Agent Provocateur Lingerie  «Laurie»

Agent Provocateur Lingerie «Laurie» is the most memorable collections from Spring-Summer 2011, thanks to a vintage 50′s sexuality. Kit is made of silk chiffon color super buttermilk and silk satin with lots of colorful dots.
Price: $ 170.

Agent Provocateur Lingerie «Mariana Waspie»

This remarkably deep image includes a corset in sumptuous black wide belt with cotton lining and elegant white bows. The model places emphasis on the waist and smooth silhouette.
Price: $ 290.

Agent Provocateur Lingerie «Delilah Waspie»

Sufficiently provocative image. Corset is a silk satin straps. Constricted at the waist, they create a visual effect of the cell. The bra has a traditional form of the lingerie for Agent Provocateur in a quarter cup. Rounding out the image of the black pads are a classic accessory for the modern boudoir.
Price: $ 250.

Agent Provocateur Lingerie «Uschi Playsuit»

Perhaps the most extravagant and playful image. Kit is made of soft stretch straps oftaffeta, adorned serve tantalizing brush-fringe in color scheme black and red gradient. In motion image looks the most shocking.

Price: $ 390.

Agent Provocateur Lingerie «Ella Suspender»

A classic and very gentle way with embroidery on transparent decor elements. Sensual lace trim adorns the hips, waist and garters. The main material is silk ivory. Rounding out the image to match the bows and charming golden hearts.
Price: $ 150.

Agent Provocateur Lingerie «Ingrid Slip»

Elegant black combination, reminiscent of a dress in the style of 20s. Made of silk chiffon and delicate French trimmed with black lace Italian. Thin straps and little bows complete this luxury look.
Price: $ 990

Agent Provocateur Lingerie «Barbetta Kimono»

This Silk Kim long on the floor, luxury is expressed in all its manifestations. Long draped sleeves and gradient colors make a dramatic image, but incredibly stylish.
Price: $ 2590.

Agent Provocateur lingerie is a luxury product that can bring a sparkle to any scenario at night, and each new collection allows you to find a new role: the bold, shy, gentle, strong, impudent… the list could be endless, but always desired and sexual.