In 1914 to one of Florence’s oldest noble families, Emilio Pucci became a fashion phenomenon in the 1950’s. It all began when he created a streamlined ski outfit, photographed for Harper’s Bazaar and his trailblazing vision continues to reverberate today.
Emilio Pucci, in 1967, naturally embodied the post war, jet set glamour which captivated a new group of modern, active women. The Pucci family palace, in the heart of Florence became the ideal location for his young couture fashion house, where he set up his ateliers in the rooms on the ground floor of the palace, and restored the grand gallery, baroque ballroom and adjoining rooms to show his collections and received fascinated press and clients. Nowadays, the palace still holds the offices for the Emilio Pucci Headquarters.
Pucci was driven by the desire to liberate women, granting them freedom and movement. Inspired by the natural landscapes of the Mediterranean and exotic cultures, Pucci brought luscious, bright colour to his design. The effect was glorious, joyful, and perfectly captured the new mood in fashion.
In the 1990’s, Emilio’s daughter, Laudomia Pucci, began to take over her father’s business. In April 2000, an alliance was formed between the Pucci family and LVMH, the French luxury group, where 67% of the capital was acquired. Since then Laudomia Pucci is Image Director.
In September 2008 Peter Dundas was appointed Creative Director, taking over the role from Matthew Williamson who had been designing the brand’s collection for 2 years.
Emilio Pucci Fall Winter 09-10 Coats and Jackets