Brioni – the exclusivity and luxury of an exclusive luxury.
There are brands whose names are perceived as synonymous with power, success and wealth.
It is to such concerns Brioni (Brijuni) – one of the world’s most famous brands elegant and refined luxury menswear.
If you book your wardrobe at Brioni – this means that you can afford everything.
Brioni – Dressed to Kill
This brand is known for almost every man, as the symbol of authentic men’s fashion clothing and accessories.
Owning stylish shirts or suits from Brioni – the dream of any man who understands a lot about clothes.
It is widely known that when the creators of the image of James Bond decided to put it in the most elegant and expensive things, then as the clock was chosen Rolex, but the clothes for the role of performers, starting with Sean Connery and Pierce Brosnan and ending with Daniel Craig, purchased from Brioni.
Among the fans of the brand were the bright figures as Kirk Douglas, Gary Cooper, John Wayne and Clark Gable. Another well-known connoisseur of Brioni – tycoon Donald Trump.
Lindy Hemming, awarded the “Oscar” in the category “Best Costume Design”, expressing the amazing Brioni tailor’s art this way: “They are wide open to all kinds of ideas. With the title of tailors sheathe presidents and politicians, Brioni absolutely do not see restrictions in creativity. Whether it’s thirteen internal pockets or jacket with ventilation on the back. “
Modern men when it comes to their wardrobe, remains absolutely conservatives. They, like fifty years ago, instead of orange or green color, choose blue or black, and will prefer the free cut, ignoring the tight silhouettes.
Brioni – one of the first fashion houses specializing in men’s clothing, which was a direct participant in the invention of so-called “continental-style” – a new solution in suits for men with active lifestyles who value elegance and comfort. Italians are extremely successful in their combined brand sewing European culture, the Roman tradition and American fashion trends, anticipating for many decades ahead wishes male in all corners of the world.
Brioni tailoring manner no different artsy rigor while remaining impeccably elegant. But no critic could never find in a cut, or shaped landing even the slightest sign of negligence.
Leafing through the pages of history
Europe sighed with relief, realizing that ended in a bloody and terrible war. Italy for the first twenty years of the reign of Mussolini felt that life is returning to the bright colors.
In the center of Rome tailor Nazareno Fontikoli and his business partner Gaetano Savini opened the doors of a small boutique with a sign «Brioni». The name of the resort island in the Adriatic Sea, was chosen by the local upper class, was to remind visitors about the carefree life before the war. Then no one knew that after a short time it will be one of the word synonymous with high business style.
After years of war, people yearned for an incredibly beautiful life, wealth and luxury. American tourists filling the streets of Rome, froze in surprise before showcases studio Brioni, watching defile Mimi fashionably dressed people. Guests throwing in Italy to stay prim English deuce and raced to the tailor to immediately order the latest, trendy suit from Brioni.
It is not surprising that the founders of the Italian house Brioni soon realized that the prospects for their magnificent open it in America. Lacked a single detail – money and name.
But they were lucky.
Marquis Giovan Battista Giorgini, who was called “the father of Italian fashion”, accidentally faced with Fontikoli and Savini, was simply captivated silhouettes and elegance of their costumes and offered tailor assistance in conquering the New World.
Already in 1951, established Giorgini in Florence Italian Haute Couture show, inviting the American press.
The success was instant – enchanted silk tuxedo, bright and saturated colors, the owners fashion store B. Altman & Co, Brioni offered to sign an extremely lucrative contract. Shortly thereafter, in New York’s famous 5th Avenue of the ball is represented in the sale of the first Italian collection.
Another major turning point and was the founding in 1960, the brand “Roman style Brioni». Fashion at that time had already turned into a mass phenomenon, and tailors prudently bet on consumer connection with individual tailoring.
In 1980, in the small town of Penne, birthplace Fontikoli, Brioni opened a school of sewing skill to transmit the traditions of his art. The number of customers began to grow exponentially. To respond quickly to the increasing number of orders, Brioni create factory in watermellon, where, under the supervision of experienced craftsmen create masterpieces tailor’s art.
A little later opened fashion house Brioni leather and factory specializing in sewing shirts.
Components of Success
Suiting the know-how from Brioni – the quintessence of art and style, and creativity of the people involved in the implementation of projects of the company – a real art.
For the manufacture of each costume takes from 18 to 22 hours – and this is not counting the time spent on the details fit together. Wool – a “living” material that requires some time to “sit” on the figure, so every suit stripped 184 times within two months.
In tailoring a single costume participates 220 people.
Today, in the state of the firm of 1 650 employees working at eight production sites, including women’s clothing lines and other brands. 400 of them – by experienced professional tailors.
Once a season Brioni creates models designed exclusively for VIP-customers ordering 2-3 items per year. However, the claim that a sultan from the Middle East once wished immediately get 100 costumes in just one month!
Perfection can not be achieved by simple adherence to generally accepted standards. Brioni – the clothes are not for everyone and sewed it on special and of special materials.
Each phase is accompanied by a sewing ironing and sewing method varies depending on the type of fabric, patterns, as well as the geographic and climatic conditions of the place where he entered the order.
Inspection of each phase of tailoring is extremely tough, starting with the quality control of the raw material. Each string is carefully checked lining, each button is studied for compliance hues – the company it is important that the level of Brioni has remained out of reach.
Support for dimensional accuracy raises many necessary adjustments. Accounted for virtually everything, including the elasticity of the material. For example, some fabrics shrink, which affects the amount – it is also taken into account.
Department heads check absolutely all products. There are numerous intermediate revisions at each stage. Between the phases of the production of clothing give “rest” for several hours in order to assess her reaction and make any desired, sometimes the most minor changes.
On the level of the House of Brioni is the fact that each product gets his lifelong service.
Costume modeled masters house can literally transform a person – Expand shoulders, accentuate the waist and make taller – he will sit like it – a natural extension of your own body.
If today someone claims that he sews on order, this does not mean that it actually produces products made this way. In our case, the costume design is specifically designed for your figure, from scratch.
Umberto Angeloni, former chairman of Brioni
For their products Brioni offers over 5000 fine fabrics with different properties. Is it any wonder that the most “inexpensive” costume this Italian brand is not worth 2,000 euros cheaper?
Price Brioni suit
From $ 2 000